Jessica Eva is concerned with gender representation and power in photography. Her photographic work uses the female gaze as a lens through which she views the world while subsequently documenting her place within it. The term alludes to the right of women to adopt the active and objectifying gaze that has traditionally and stereotypically been associated with males, undermining the dominant cultural alignment of masculinity with 'activity' and femininity with 'passivity'.

Jessica Eva is concerned with gender representation and power in photography. Her photographic work uses the female gaze as a lens through which she views the world while subsequently documenting her place within it. The term alludes to the right of women to adopt the active and objectifying gaze that has traditionally and stereotypically been associated with males, undermining the dominant cultural alignment of masculinity with 'activity' and femininity with 'passivity'.

Drawing inspiration from contemporary feminist theory, Jessica Eva seeks to use photography as an empowering tool to represent women as multidimensional humans. She uses photography as a means for challenging perceptions of women in the media, human rights, history and politics; to disrupt the unseen structures in our world and contribute to a broader understanding of society.