Statement
In this entry, Kate has used a digital medium to create a handmade aesthetic. The initial images have all been shot on 35mm film, and then digitally reworked with graphics. The narrative of this project shows women adrift, exploring the Australian bush. They appear mysterious and display a quiet sense of calm. A significant inspiration for the aesthetic of this photographic series came from Peter Weir’s 1975 film Picnic at Hanging Rock. Each artwork centres around one native Western Australian species of flora and is separated into two parts. One part is the photomontage of the model and flora, and the other part has been refined into a makeshift logo. The left side of the image shows the figurativeness of a visual artist, and the right side shows the function of the logo of a graphic designer. This separation represents the contrast between artist and designer.
Kate Goff's artistic practice and studies are in the areas of Photomedia and Graphic Design. She has a Bachelor of Communications in Photomedia and Visual Arts, and a Masters in 2D and Digital Design. Kate's design knowledge and skills have emerged from my background in visual arts, exhibiting nationally in solo and group shows as an artist. Alongside this, she has worked extensively as a graphic designer. Her design and photographic works tend to pay homage to the artistic construction and deconstruction of the image, most notably present within photomontage. Exploring the key elements of juxtaposing photography with geometric shapes and block colours, Kate's works are centred in contrast – borrowing from past and present influences.